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In the overly visual stimulating world we live in today, if you are in business or a brand yourself, public relations (PR) is very necessary.

Whether you DIY or you hire a PR professional, you have to understand how important pubic relations is to the success of your business, company, or brand. A well crafted PR campaign is by far more effective than advertising.

Just so we’re clear, PR is NOT marketing, although a campaign could incorporate both advertising and marketing tactics along with a plethora of other things.

So what exactly is a PR campaign?

Let’s first start with a simplified definition of what public relations is.

Public Relations: The professional maintenance of a favorable public image by a company, organization, or person.

PR gets you seen and educates your audience on who you are and what makes you of value. A PR campaign entails a series of several activities that are strategically planned and executed.

There are three main characteristics of a PR campaign.

1. One must first identify an objective

2. Develop a clear and concise message to achieve the objective

3. Communicate that message to your target audience.

When putting this campaign together remember one golden rule IT’S NOT ABOUT YOU! Make it about your target audience and how what you do or sell will make their lives better. This key factor separates a successful campaign from a DOA campaign.

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