When you have a customer interested in your product, they usually have the same dang questions. Right?
The truth is, most people have no idea what the heck you are selling. It may be easy to forget that fact since you probably obsess over your business and what you offer but other people have their own problems and they are not thinking about what you do.
This is a chance to educate folks about what you offer and hopefully teach people who have no idea what you do or sell that they actually could really use what you sell. Disorganized people don’t think about how much they need a professional organizer in their lives. People who are depressed don’t constantly remind themselves to shop for a therapist. People need to be reminded and educated about what services can improve their lives.
Every Boss Babe has the same five questions asked by her potential client when they come across her product or services. I’m going to teach you a badass trick that will not only make your life easier, but it will encourage more sales for your business with you applying very little effort.
Make a Q&A video.
Take the five questions that are asked to you the most and record yourself answering the questions. You don’t need a fancy set up or anything. Just grab your phone or camera at a good time of the day in your home (when it’s quiet) and shoot your video. I’ve included the key points below that you can use as a reference when you are shooting. These standards will help keep your video on the professional side and more importantly, on the effective side.
Awesome Video Standards (I use the word clear a lot):
1. Good lighting.
Now, this doesn’t mean that you have to buy thousands of dollars worth of studio equipment. Get a spot in front of a window during the day time and make sure your house or background is tasteful. Depending on your business, it might be really important for viewers to see your face. It will allow them to connect with you more and you will be more relatable. Important: People like buying from people they can relate to!!
2. Good Sound.
Nowadays it’s hard to find a camera that doesn’t come with a good mic but I’m adding this point here just because it’s so important. Even if your video footage is low-res, you want people to clearly be able to hear what you are saying. Also, if you have some skills in video/sound editing and you don’t want to show your face, you can record a video with your voice and use images and words to explain your answers.
3. Clear Questions.
You want to make sure that you state your questions clearly so that people can anticipate an answer appropriately. You can do this by describing how many questions you have.
“The answer to these five questions will let you know if you should hire a health coach”
With the above statement, the viewer is now prepared to know by the end of the video if they should hire a health coach or not. It will be your responsibility to clearly explain these questions and then give….
4. Clear answers.
The most annoying thing about youtube tutorials and video how-to’s is when the person in the video explains totally irrelevant things in the first 2-5 minutes. These are your potential customers. They clicked the “play” button to hear the juicy part, why disappoint them? If you haven’t already stated something that gives the viewer the exact information they clicked for for in the first 1-2 minutes, then they are more inclined to “x” you out.
Start of with a simple “yes” or “no” and then lay down the additional ground work.
“Do I really need to hire a health coach to lose weight?”
Direct and effective answer:
“No. But, studies show that people who try to lose weight on their own versus losing weight with a coach have way lower chances of succeeding their goal. You don’t need a health coach to lose weight but, if you’re seriously committed to your weight goals, you can get results way faster if you hired a professional health coach.”
5. Leave your details and a call to action.
When you are finished with your video, leave your website links, email address and/or any other contact information. Also, ask your viewer to contact you. Most people offer a thirty-minute complimentary call. You can also offer some type of offer that your viewer can sign up on your mailing list to receive. This brings momentum into the interaction and can turn your video into a conversation and your conversation can easily lead up to a sale!
The best part about this is…
You only have to do this once! You can let it, what I like to call, “bake” on google. Good content does wonders when you let them sit on the internet. I have old clients who used this strategy over a year ago and still get many referrals from the video they made of themselves.
Good luck on your video!