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Over the years we’ve heard a lot about how to give your web site more value. At first everyone said to put lots of interesting information on your site and you would see a stampede of visitors come your way.

Then we were told to dress our sites and blogs up with logos, graphics, and photos. That helped to bring traffic, too.

Finally we were told to give your sites all the right keywords to bring in the utmost in search engine traffic. By now, that technique has been used just about everywhere it can be.

Now, the Internet is moving to a different phase. Increasingly, top sites are using video to increase their value and bring in lots of traffic. Think about the last time you logged into Amazon or CNN. You very likely were greeted with a professional-looking video that started up on the page and relayed a movie preview or news report.

In the past, you would have to hire a video production house to create, process, host, and post your video, all at a cost of thousands of dollars. But not any more.

Now you can have that same kind of professional video on your site or blog for a price that fits any budget. It’s relatively easy to create using low-cost equipment commonly sold for home use.

What should your site or blog video be about?

* Interview yourself or an expert, giving information that your visitors would find interesting.

* A demonstration of how to use your product or service.

* A high-tech, entertaining addition to your product/service explaining the instructional parts

We live in the television age, when just about everybody would rather look at a video that SHOWS them how to do something rather than have to read about it or listen to someone tell them about

Online video publishing has indeed taken the Internet by storm in recent years, making the use of video for marketing, promotion, news and PR online a true key strategic component and a key business differentiator for internet marketers who want to communicate effectively about their product profile and benefits within the shortest possible of time.

Internet is full of information and the average attention span of a web user today is measured in seconds. When web users search for their information at a search engine, they will get thousands of search results; when they visit your website, they may only spend a few seconds and little efforts to scan through what you are selling or proposing and decide whether your content, style, look and approach are a good fit for what they were actually looking for.

These first few seconds are crucial and if you can delivery clear and targeted message by offering a fast, highly visual way to get their further attention and engage their interest, you have done bingo.

Does this mean that you just need to simply put up 10-min video tutorial on your website or just slamming some video contents up on your web pages, you will instantly sell more products or services? If this is your way of marketing with video on the web and hoping to get high conversion rate of traffic-to-sales, you will more toward getting disappointments than good news.

In order to make your video to effectively market your products/services online and convey your product/service key traits and characteristics within a very short amount of time in a unique, memorable way. These are a few rules of thumb to follow:

1. Get Your Video Seen

If you want your video to be your effective marketing tool, it must be able to see by as many web users as possible. Hence, don’t just keep and tight your video inside your web site borders. Let your video content be free and distributed to the majors video sharing websites such as YouTube and Google video so that not only others can watch and talk about it, but they can easily download it, redistribute it, if not even publish it directly on their own sites.

2. Small File & Load Fast

Statistics show that average web users spend their time waiting for a page to load is about 7 seconds. Web pages that take longer than 7 seconds to load, their visitors normally are on the verge of clicking away and visit other website. Hence, you need to make sure your video file is small enough, ideally less than 1 megabyte and load almost in real time to keep the interest your visitors. AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get "click away" from you visitors because of long loading time of your video file. Hence, you must get a video format conversion tool to convert your video to a more internet friendly format such as SWF format.

3. Let Them Know It’s A Video, A Short Video

If the web users do not know that it is a video, they won’t click it and play it; hence your video will get watch. So, you must let the web users know that the "box" is a video; the best way is to make it look like a video like by having a play and stop button where the web users can click to play the video and stop it whenever they want to stop it.

Let the web users know also this is a short video. No one wants to sit through a 30 minute presentation on the history of your company; be focused on your products/services and deliver your messages preferable within 2 minutes.

In Summary

Effectively market with video on the web is not just slamming some video content up on your web pages, it more toward effective video communication through video publishing; sharing on the web.

A video gives you much higher response and a far better informed customer base. When people really understand what you are offering and what you can do for them, making sales (often at a higher price) is far easier.

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