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This Month’s Masterclass Leaders: Katherine Power & Hillary Kerr

This Month’s Masterclass Topic: Behind The Scenes Of Famous Fashion Blog, WhoWhatWhere

Katherine Power & Hillary Kerr

Behind The Scenes Of Famous Fashion Blog, WhoWhatWhere

 Meet this month’s master mind leader Hillary Kerr and Katherine Power:


Who What Wear was established in 2006 by co-founders Hillary Kerr and Katherine Power. Kerr serves as the site’s editorial director, while Power is the creative directorThe website began as a simple blog, with once daily posts on the latest fashion news. Today, Who What Wear is a multi-media brand that includes a website, newsletter, and podcasts. It is part of Clique Media and is based in Los Angeles.

Kerr and Power have also authored three books—Who, What, Wear: Celebrity and Runway Style for Real Life published in 2009, What to Wear, Where published in 2011, and “The Career Code” published in 2016. The website spawned two spin-off sites: Byrdie’, a website dedicated to the latest trends in beauty; and MyDomaine, a a lifestyle site for the modern woman. Currently, Who What Wear’s website is visited by almost 300,000 viewers each month.


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