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Let’s be honest. The responsibility of sending out mass emails can be a big pain. But keeping your contacts up to date with what’s going on in your business is arguably one of the best ways to generate leads and sales using the internet.

*In this blog post, I will be referencing to the email marketing company, Mailchimp. But other sites like Constant Contact and Aweber I’m sure provide the same or if not, similar features.*

1. Create lists

Categorize and Separate your contacts based on your needs. People will be introduced to your business at different times and from different places. There might be a string of emails you want to send to the contacts you met a specific event and another sting of emails for clients that you’ve had for more than three years.

You can create lists that keep your contacts nice and organized so that the right message gets to the right person. Thus, creating a more impactful connection, thus gaining more probability for a future sale!

Mailchimp even gives you the percentage rates for opens, clicks, and bounced emails. Their efficient email back links allows you to see what time and day you receive the most opens, clicks, and overall engagement.

2. Pop in Your colors and logo and save your customized template

Mailchimp allows you to insert your logo, personalize fonts, colors, and themes. It’s very simple to you when designing the perfect email to blast out. You want your emails, and anything else you send our reflecting your business to align accordingly.

The even better news is that once your colors and logo is inputted, you won’t have to do it again. You have the option to save your layout as a template for future use!

3. Create a schedule that actually #werks for you

If you hate sending out emails something tells me, you haven’t complied a scheduled that realistically fits in your life. Maybe you are sending too frequently than you feel comfortable? Or maybe you aren’t sending enough or irregularly. Shoot, maybe you shouldn’t even be making these emails, maybe you should pay some one to do the job.

Let’s fix this problem.

Figure out what you want your customers to know. The problem is, many people just send out emails without asking themselves why their doing it. It turns out many businesses send emails just because… well, everyone is telling them to do.

Now imagine you didn’t HAVE to send emails, but you wanted to. What would you want to say in these emails? What can these emails have in them that will excite your mailing list?

Now ask yourself, how often should this information be sent? Weekly works for some people, but maybe monthly is all you need. Whatever it is, focus on the value of the email and what your mailing would want to know about your business. Not what you want. 🙂

Can we take a moment to talk about how much easier your life just got?

I know it seems like ancient history, but many companies still spend thousands of dollars to send ads via snail mail. Don’t believe me? Check your mail box.

Most of time they need to allow time for a designer to create the design, typically through several lengthy revisions. Then they need to allow time for the printed design, cut and, if necessary, stuffed into envelopes. There will be time while the marketing collateral is being transported via the postal system and then time while you wait for the consumer to retrieve it from the mailbox.

Sorry… what year is it?

Time is money, let’s not waste any!

Emails are lightning fast and they #werk

Mailchimp and other email marketing services save a lot of time, money, and energy if executed correctly. If you aren’t already, sign up today with a email marketing site like you like and get to #WERK. 🙂

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