Whatever you do in business, do it big!
There’s no other arena in which those words are truer than the internet. It’s a competitive world wide web, and you do have to find your niche!!
But once you find that niche, do it just a little bit different than everybody else.
Do it big.
People don’t often think in those terms. So if you are able to put yourself in that mindset, then you’ll be ahead of the pack.
You can struggle all you want trying to get your website to the top of the search engines, and you instagram to have 10 thousand followers but by the time you get there, the rules for getting there will have changed.
You may consider any number of online strategies for getting your business noticed, but the bottom line is you have to consider this a mind game more than a technical game.
This is when the idea of “do it big” comes into play.
Let me explain. I recently discovered a website owned by a woman from the UK. Her product was original art. Specifically, cartoon-like pencil sketches.
Her intention was to put her work on shirts, stationary, and greeting cards and to sell it through her website. The problem was she couldn’t get her site noticed. She had no visitors and her social media accounts were not getting any traction.
How many times have you lamented over the lack of visitors to your social media? I have, and I do. It doesn’t matter how many followers you get. It never seems to be enough. We are insatiable. But you can struggle with online strategies, or you can do something big offline.
Here’s what I suggested to the woman from the UK…
Start a campaign.
Not just any campaign, but a creative campaign.
It needs these three elements:
- Unique– It should be something different so that when people see it, it will catch their attention. People love creative and original things.
- Interactive – Involve your audience as much as possible. If you can get your audience to include themselves in the campaign, it will be exciting, which leads to the next element.
- Entertaining – When people are entertained, they aren’t going anywhere. If you can create a campaign where people are looking and are happy with what they are seeing, you are creating a positive interaction with your brand and that goes a long way.
So back to the woman in the UK….
She could call her campaign the “Loan A Shirt Campaign” or something of that nature. The idea would be to take a shirt featuring the artwork, and send it around the world.
How? She or somebody else would wear it for a day and then pass it on to another person who would do the same. This would continue for any duration of time. But the goal would be to send the shirt around the world, and each person who wore the shirt for a day could log on to the site if they choose and fill out a quick location form so the shirt may be tracked.
This idea is unique, interactive and entertaining.
It’s such a simple, low-cost idea, but it’s a creative way to expose a website as the address would be listed right there on the shirt. And people who wore the shirt for a day would get to see and sample the product first hand.
It could even be an event for charity, and an effective press release would be the only invitation the media would need to get involved.
But what if somebody decided not to pass the shirt on? What if somebody stole it? What if the shirt got lost? What if this, and what if that?”
Hey, what if it worked? What did it cost? Nothing. It only required a little creative thinking. A person could do anything they wanted with the idea in order to eliminate every negative “what if?”.
The point I’m trying to make is we don’t often think of doing something big offline to promote ourselves online.
And it doesn’t have to be costly.
It doesn’t have to even follow what we believe to be the traditional rules of advertising. Just think big, do it big, and get noticed. After all, isn’t that the goal?