This Little Web Page is So Basic – But it Triggers Sales
Online sales are fun. You’re making money 24/7 – even while you’re asleep. If you have your own website, you’re able to control your inventory and presentation also. Even better, you get to add this kick-ass page to your website.
When I tell you what it is, you won’t be impressed – but that’s okay. You’re not supposed to be blown away until you actually use it.
The Basic Ass Page Every Website Needs:
Objections are one of the biggest hurdles you have to overcome in the sales process. When you’re dealing with customer objections, or “concerns,” as I prefer to call them, you’re answering questions regarding your product, service, price, design, etc. that puts their mind at ease.
You can’t possibly sit by the computer all day waiting for people to ask you questions about your products – especially when they’re asking the same damn questions over and over. Make it easy on yourself by creating an FAQ page for your business.
The Importance of FAQ Pages
FAQ stands for Frequently Asked Questions. FAQs are those repetitive questions that nearly everyone asks you about:
- What forms of payment do you accept?
- What are your business hours?
- What if I don’t like the product?
- Do you offer payment plans?
- Is this the same makeup used by Nicki Minaj?
You get the point. These are the questions you’re sick of answering, but need to be addressed. Collectively placing them on an FAQ page not only gives you the opportunity to answer them once and for all, but allows you to improve your online marketing.
Solid FAQ pages provide an overview of your company, products, services, offerings, and policies. Almost anything the customer needs to know can be found by skimming through your website’s FAQ page.
How to Design an FAQ Page
1. Start by listing the common – and not so common yet relevant – questions people ask you regarding your business.
List everything – it all adds up to the big picture of your business. Once you’ve listed everything, start compiling the answers to these questions.
2. Organize your information.
Organize your questions and answers from the most common and simple questions to the most specific and complex ones. FAQs are usually for general overviews; the more technical and specific questions are usually found toward the bottom. You can also opt to design your FAQs so that specific topics have their focused questions split amongst themselves.
3. Write using the customer’s language.
Sometimes we use jargon and phrases that our customers don’t understand. This is not the time to show off your smarts. Keep the language basic and simple so they understand it without having to contact you.
4. Link to your products and contact information.
If you’re referencing a product or service, it may help to link to that product’s page on your site. The goal is to increase sales, so if someone needs the link, be sure to provide it on the page.
Boss Babe Challenge: List 3 FAQs you could post on your website or Instagram account.